Have you tried to sell to your customers at every opportunity when you’ve started your social media marketing campaign? If so then you’ve probably not got the results you were expecting, because you’ve missed out one vital ingredient, engaging with your customers. Here are 7 easy steps to get you back on track and make your campaign sparkle!
1. Ask Them Questions
Asking questions is one of the easiest ways to engage your audience. They are a great way to get your audience to take action. Here are a couple of examples:
Did you comment on our latest post? Comment and be in to win an iPad!
What did you think of our latest product? Like/Hate/Comments?
2. Join In
Likewise when customers ask you questions, you need to give them answers. Don’t just look at a question and decide that it’s too hard to answer. Remember how you deal with that question is going to be a customers lasting impression of you. Make sure you get your hands dirty and give exceptional value in your answers.
Also just join in with conversations, social media is all about being social and effective social media marketing is no different.
3. Posting Frequency
Your readers or followers will be more likely to keep following you if you follow a posting plan. It doesn’t matter what social media platform you’re using, like twitter, Facebook or YouTube, just be sure to set a regular schedule and stick to it. Even if it’s just once or twice a week, your followers will know what to expect, so make sure you deliver!
4. Show Your Humanity
Social Media Marketing will be much more effective if you show people you’re a real human being. Post videos of you on holiday, at seminars or talk about them on your blog or Facebook. It’s been said that people buy the person not the product, so if you give them a chance to get to know you better, sales are likely to follow much more easily.
5. Be The Information Hub
You can act as an information hub where your audience knows to congregate because of the information and resources you’re providing.
6. Add Value
But. Think before you post any content. Your content needs to be relevant, related to your audiences needs, wants and desires, and add value to them.
7. Never Spam
Which brings up the final tip. Never spam. If you want to sell, a more softly softly approach is to use social media for directing people back to your blog or website. Then provide valuable content on your blog, with links to your products in logical and relevant places. That way you’re not pushing a sale onto your customers, they’re finding your products through their own free will.
The key to social media marketing is revealing your personality, providing your audience with useful and relevant content, and making sure you meet their expectations by posting regularly and on subject.
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